According to NBC Sports research chief Alan Wurtzel, curling is scoring again in the Olympics. In a teleconference with the Sherman Report, Wurtzel said more than 5 million viewers tuned in to watch curling on the first day it was broadcast.
It was the top-rated sport of the day on NBCSN, which, by the way, was the No. 1 cable network. (No, not just the No. 1 sports TV network, as the Sherman Report noted.)
“On CNBC, curling delivered 1.2 million viewers, its highest viewer delivery ever for that Monday time period,” Wurtzel said.
The most tweeted sports in the world this week? 1.) curling, 2.) ice dancing, 3.) figure skating, 4.) snowboard 5.) ice hockey.
Heck, we’ve had the men’s Great Britain vs. Sweden game on in the newsroom this afternoon – and we know how the game ends! (Who wouldn’t want to watch Niklas Edin, left, or Anna Sidorova, below, for a few hours?)