Want to make a point about the environment? Say it with beer.
To show support for new, stronger air quality standards for the state, Brewers for Colorado, an organization of craft brewers and brewery owners that advocates for natural resources and responsible energy development, has created “Crystal Clear Colorado Ale.”
Rick Abitbol of Brewery Rickoli in Wheat Ridge will unveil the ale at the Feb. 19 meeting of the Air Quality Control Commission in Aurora.
The Sud Sisters haven’t yet tried the beer (we’re told they’re bottling the ale this weekend), but given the name we can’t seem to shake the image of a pint glass full of Sprite. Still, that’s a public hearing we wouldn’t mind attending, and how often do you get to say that?
The ale is meant to commemorate the “new, stronger air quality standards that will preserve Colorado’s clear air, water and land, the craft beer industry’s most crucial marketing asset,” according to the press release.
Brewers for Colorado supports policies that “protect the Colorado brand,” by promoting a balance between energy development and protecting outdoors, air and water sources.
WHAT: New beer launch at Air Quality Control Commission rulemaking hearing
WHO: Rick Abitol of Brewery Rickoli, representing Brewers for Colorado
WHEN: Wed., Feb. 19th from noon to 7:00 p.m.
WHERE: Aurora Municipal Center – City Council Chambers
15151 E. Alameda Parkway, Aurora 80012
WHY: Advocate for keeping the proposed Air Quality Control Commission rules strong