NASCAR fans sure love their beer. From the beer-swilling folks in the infield to the beer sponsorships emblazoned on the cars, brands like Coors Light, Budweiser and Miller Lite are all over the racetrack.
Look out Oct. 11 at the Dollar General 300 at the Charlotte Motor Speedway. A little liquid refinement is coming to town.
Longmont-based Oskar Blues is set to become the first craft brewery to be featured in a NASCAR race, when its logo appears on the car and racing suit of driver Landon Cassill during the Oct. 11 race.
“It’s so cool to have a craft beer sponsor, especially Oskar Blues Brewery. Craft beer fits so well with our sport, which is casual and accessible,” said Cassill in a news release. “This feels like a great partnership because our team is a lot like this brewery—we’re a homegrown race team working really hard to break through.”
The brewery’s Dale’s Pale Ale and Mama’s Little Yellow Pils will be the only craft beers for sale during the race. I wonder how they will sell among a crowd that seems to prefer to buy beers that come in suitcase sizes.
It’s too bad they couldn’t get the sport’s most popular driver, Dale Earnhardt Jr., to sport the Dale’s Pale Ale logo.