Attention men: If you found yourself in a drinking establishment in Colorado over Labor Day weekend and thought a you heard a voice in a urinal, you may not have been inebriated or crazy.
The Colorado Department of Transportation, as part of its anti-drunk driving campaign “The Heat is on,” installed electronic urinal cakes in 15 bars around the state, reminding people not to drive if they’ve been drinking.
“We are constantly looking for ways to reach our target audience, which are males between 21-34. They have a higher propensity for dying in alcohol-related motor vehicle crashes,” said CDOT spokeswoman Emily Wilfong. “We wanted to reach them where they are. They’re at bars. They’re drinking. This is one last time we can get the message out to not drive, to seek alternative transportation before making that decision.”
The urinal cakes’ message: “Keep a constant stream on this urinal cake and let’s see how drunk you are. Tipsy…charming…hamboned…uh, where are your pants?…winner! Make sure you keep winning and get home safe. Drink and don’t drive.”
Wilfong said one tavern in the Pikes Peak region, the Shovelhead Saloon, was randomly chosen for the program. There are no plans for a repeat of the $3,000 initiative.
And for those wondering, the urinal cakes are motion-activated.