The Gazette names former BBB spokeswoman as communications director

Published: July 28, 2013, 3:30 pm

Katie Carrol Thursday, July 25, 2013. Photo by Mark Reis, The Gazette

The Gazette -

Katie Carrol’s career has included TV anchoring, acting, interior design, public relations and systems analysis. But she sees herself as a “newspaper person at heart.”

On Aug. 14, she will return to those roots when she becomes the new director of communications and public relations for The Gazette, Publisher Dan Steever has announced.

Carrol was most recently the director of public relations and broadcasting for the Better Business Bureau of Southern Colorado, where she managed public relations, marketing, advertising, social media and broadcasting and served as spokeswoman for the 3,300-member organization. She was with the BBB for eight years before her position was outsourced under new leadership.

At The Gazette, Steever said, she will head all communication and public outreach efforts involving the newspaper, gazette.com and other company projects. She will report to Brad Howard, vice president of advertising, but also work with Editor Joe Hight on newsroom initiatives.

“Katie is the perfect person to become a trusted ‘face’ of this organization, to the community and our subscribers,” Steever said. “She is already well-known in the community because of her past work and community affiliations. I think she will be vital as we spread the message about how The Gazette has played an integral part in the community’s origins and how it’s changing to meet the needs of this community’s future.”

Besides the Better Business Bureau, Carrol has been a television anchor and reporter in Pasco, Wash.; an actress/spokeswoman in New York City; an interior designer in New York; a senior account supervisor for Schultz and Co. in Washington, D.C.; and a junior systems analyst for Aeroflex Systems in Washington. She graduated from Virginia Tech University. In Colorado Springs, she also served with several community organizations, including being media liaison for the Regional Business Alliance, president of the Pikes Peak Chapter of the Public Relations Society of America and a member of the Crisis Communications Network.

She is also serving on Gov. John Hickenlooper’s Identity Theft and Financial Advisory Board.

Carrol, 52, said her first job was as a freelancer for The Roanoke (Va.) Times.

“I really believe that newspapers have their better years ahead of them,” she said. They have the ability “to be dynamic organizations in this fast-changing world and be able to cross platforms in all mediums. I don’t know of a better organization to do that than The Gazette.”

Carrol chose The Gazette over other offers because she likes its current direction as well as its management after Clarity Media bought the news organization late last year.

“Who we are now is not who we were a year ago,” she said about The Gazette. “This is a great opportunity. I want to represent The Gazette to the community and its customers, and tell the great story of what we’re doing here.

“This is really my dream job, my absolute dream job. I love The Gazette.”