Indicators measuring the tourism industry in the Colorado Springs area are painting a mixed picture.
Local hotel occupancy rose slightly in August to 74.7 percent in August from 74.5 percent in August 2012 and the average daily room rate increased 3.9 percent to $98.63, according to the Rocky Mountain Lodging Report. The August gain was just the third time this year that monthly occupancy has been higher than the same month a year ago. The local occupancy rate for the first eight months of the year is down to 62.6 percent from 63.8 percent during the same period in 2012, while the average room rate is up 1.7 percent to $92.42.
Local occupancy rates aren’t as strong as the rest of the state either last month or so far this year. Statewide hotel occupancies rose in August to 76.1 percent from 73.9 percent in August 2012, while the average room rate increased 2.6 percent to $128.11. Occupancies in the first eight months of the year improved to 66.1 percent from 64.3 percent during the same period a year ago, while the average room rate was up 4 percent to $129.84. Year-to-date occupancies were up in most of the state’s major markets, including Denver, Greeley and many ski resorts.
The occupancy data somewhat conflicts with the latest report on collections of the city’s tax on hotel rooms and rental cars, which in August was up 9.4 percent from August 2012 to $510,501. Collections of the tax so far this year are up 4.2 percent to $2.33 million and have risen in nine of the past 10 months.